Client
Sientra
Project
brand identity, campaign platform, video, print, social, digital, website, consumer materials, HCP materials
When it comes to breast augmentation and reconstruction, patients understandably have a lot of questions. They know they have a say in shape, size, silicone or saline, but it’s rare they know they have a say in brand. Sientra was out to change that.
The “See Yourself In Sientra” campaign proved to both patients and Board-Certified Plastic Surgeons (BCPSs) that Sientra’s state-of-the-art implants share their high standards in safety and satisfaction. Actual Sientra augmentation and reconstruction patients were featured throughout all materials.
When addressing BCPSs, the campaign handle adapted to “See Your Skills In Sientra.” The Sientra Standard outlined why Sientra holds the title of the highest-rated breast implant in the U.S.
At every touchpoint, patients and BCPSs learned about the Sientra advantage.
Sientra.com is a robust source of information for both reconstruction and augmentation patients and BCPSs. It’s worth a site visit to observe the vast content, much of which appeared in informative sales aids and brochures.
From product education to testimonials, social played an integral role in patient and BCPS outreach.
Thanks to the campaign, patient involvement on implant brand decision making and Sientra brand awareness more than doubled. Sientra brand recognition now exceeds it’s closest competitor.
